The « Back to Merz » project brings together designers and producers through an imaginary store that is built on upcycling and influenced by Dadaism and neo-Dadaism.

I opted for an artistic direction that was both simple and unique, reflecting the boutique’s values through the recycling of different materials – in this case, adhesive tape – and an orange logo reminiscent of the Dadaism movement, which was at the heart of my research, while bringing a warm feel to the boutique. 

With these different variations, the logo can be adapted to any format, offering absolute legibility.